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Roberto van Geenen named General Manager

Roberto van Geenen named General Manager of the luxury Crescent Hotel, Fort Worth

Mr. van Geenen brings 35 years of experience in luxury hotel management

FORT WORTH, TX (June 27, 2024) – The Crescent Hotel, Fort Worth proudly welcomes Roberto van Geenen as its new General Manager. With an illustrious career spanning over 35 years in luxury hotel management, Mr. van Geenen brings a legacy of exceptional service and operational excellence to his new role.

Mr. van Geenen’s career spans renowned luxury properties globally, including notable locations in London, Amsterdam, and Curaçao, the Netherlands Antilles. His leadership has been pivotal in the successful opening and conversion of six hotels, consistently raising standards and garnering acclaim. Notably, he has played pivotal roles achieving Forbes Five Stars at hotels, such as The Ritz-Carlton, Dallas, Palm Beach, and Naples and three AAA Five Diamond award-winning resorts in the U.S. His early career was marked by significant contributions to The Savoy in London, a cornerstone of the hospitality industry.

Beginning his journey in hospitality at an early age in his father’s restaurants, Mr. van Geenen’s commitment to service was further shaped by a distinguished military career as an officer in the Royal Marines. He continued to serve in the Royal Marines’ Reserves for 20 years, demonstrating his dedication to leadership and discipline. A graduate of the Maastricht Hotel Management School in the Netherlands, Mr. van Geenen is fluent in English, French, German, and Dutch.

As General Manager, Mr. van Geenen will oversee all aspects of operations at The Crescent Hotel, including guest services, culinary excellence, and strategic development. His leadership will uphold the hotel’s reputation as a premier destination for luxury and personalized service in Fort Worth.

“We are thrilled to welcome Roberto van Geenen to our esteemed team as the General Manager,” said John Goff, Chairman of Crescent Real Estate, the owner of the hotel. “His wealth of experience in luxury hospitality, coupled with his dedication to service and community, aligns perfectly with our commitment to delivering exceptional guest experiences. Having opened and led The Ritz-Carlton, Dallas for Crescent Real Estate from 2006 to 2017, we know his capabilities and passion firsthand.”

Beyond his professional achievements, Mr. van Geenen is deeply engaged in community service and leadership. He served on the board of the North Texas Hospitality Association and held key roles, including President and Chairman. His contributions extended to the Dallas Convention & Visitors Bureau, where he served as a Member of the Board of Directors.


Mr. van Geenen is excited about his return to Texas, where he previously lived for 11 years, and he looks forward to continuing his legacy of excellence in luxury hospitality, inspiring both guests and colleagues alike.

For reservations at The Crescent Hotel and more information, visit


About The Crescent Hotel, Fort Worth

Located at the crossroads of downtown, the world-renowned Cultural District and surrounding historic neighborhoods, The Crescent Hotel is an extension of these unique areas, serving as the new social center of Fort Worth. Mirroring the unique history, diversity and character of the city, The Crescent Hotel offers luxury amenities and unmatched refinement in every detail. With 200 masterfully designed guest rooms (including 12 suites), two restaurants with culinary offerings curated by Executive Chefs Preston Paine and Andrew Bell, a sophisticated lobby bar, 14,000 square feet of available event space, and Canyon Ranch Wellness Club & Spa the hotel’s architecture, design and amenities offer an inviting, timeless, and community-focused experience as the living room of Fort Worth. To learn more about the property, please visit


About HEI Hotels & Resorts

HEI Hotels & Resorts, headquartered in Norwalk, Conn., is a leading hospitality investment and management company that owns or operates 100+ luxury, upper-upscale and upscale independent and branded hotels and resorts throughout the United States. HEI’s branding partners include Marriott, Hilton, Hyatt, IHG, Choice and Wyndham. The company is renowned for its commitment to its associates under the culture of HEI Loves, its revenue management, profit contribution and empirically based real estate value creation, driven by a full complement of proprietary software tools to set and exceed targets on a fully integrated basis. HEI works hand-in-hand with institutional capital partners on existing assets under management as well as sponsored acquisition opportunities. The company has ample equity capital and strategically co-invests with its partners on many transactions. To learn more about HEI, please visit




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